For 20 years i’ve specialised in creativity and copywriting . That includes seven years as a Creative Director and the last three years specifically as a Behaviour Change Creative Director.
Be it global giants or small boutique offerings, over the years i’ve played integral roles at a host of agencies, producing award-winning work across all disciplines of advertising and marketing.
From the world’s biggest brands, to little-known start-ups; rebranding whole Territories to unusual charity experiences, I love to create ideas that change perceptions, mindsets and behaviours - not simply sell products.
The same goes for my Creative Direction approach.
When it comes to creating work which affects change for good i believe there are three key components:
Scientific rigour - to identify real problems and solutions
Research - unusual for a creative, but good research brings out even better results
Authenticity - because real stories and real people contain all the magic to create inspiring work - you just have to find it.
After 12 years as a copywriter in London, Home for the last eight years has been Melbourne.
Outside of agency life, you can find singing in ‘Scuzzface’ my garage punk band, learning piano or reading old science fiction books with my daughter.
Here's my details:
Stuart: +61401951484
Or search for Scuzzface on spotify
