Whilst superannuation is a part of our lives, the reality is we spend very little time thinking about it. As such, it’s easy discover we’ve not made the most of things too late in life.
By showing Australians the link between superannuation and some of the ‘extraordinary ordinary’ moments in our lives, this Behaviour Change campaign helps to show the importance of making the most of what’s yours.
The real, relatable and emotive scenarios of a first job, home loan application and becoming a grandparent again, shine the spotlight on super in a subtle, but powerfully unique way.
A violence free Victoria comes from respect. Respect for women, respect for older people, respect for each other.
From LBGTIQ+ family support, older people and their loved ones and the importance of male support and education, i’ve been fortunate to discover and share the stories of many inspiring Victorians.
Knowing that each of these stories is doing its small part to change the narrative around love, support and acceptance leaves a warm feeling inside and a drive to do even more.
Ensuring all working Australians are comfortable in retirement is incredibly important. Industry Super Funds offer the assurances to Australia’s hard workers that their money will be with a fund run only to benefit them. This work shows the strength in the symbol and educates on the benefits of the super guarantee. If we can help all Australians have a wonderful retirement what could be better?
Our elderly loved ones deserve to be treated with love, care and compassion. It’s not too much to ask. Working with the nurses who give so much care and love, despite the Morrison government’s neglect, and sharing the dignity but desperation of those in aged, we helped the ANMF fight for real change which the Albanese government has now promised.
Tired of people looking for excuses not to get behind clean energy, CEC decided it was time to drive home that clean energy is not a thing of the future, it’s here and ready to go right now. This ‘yeah but…’ campaign takes preconceptions and knocks them on the head with the beautiful facts.
I’m a big believer in charity and helping others- especially in looking at ways to help solve the issue of global poverty. Here’s a selection ideas i created for World Vision. From the lost toy store, highlighting lost toys from war torn areas and an installation made from old toys looking for a new home, to child sponsorship journeys which enrich the lives of those sponsoring and those being sponsored, or engaging teens to lend their voice to refugees around the world.
an installation at christmas giving people the chance to give an alternative gift - a gift to those children affected by war and famine living in refugee camps.
Placed under the clock in Melbourne Central over the Christmas period.
The experience featured real toys abandoned in war torn areas to highlight the sadness of the lives these children lead.
Showing the journey that child sponsorship has taken for World Vision ambassador Melissa Doyle and Khulan in Mongolia.
To show young refugees that they’re with them. we encouraged teens across Australia to take the 40hr famine backpack challenge.
The world of cordial was turned on it’s head with SQUASH’D, a portable pocket-sized bottle that let people make squash absolutely anywhere they wanted.
Such an immense new product needed an incredible launch, so we put ‘anywhere’ to the test and made it in zero-gravity!
Oh, and then we got some of the best influencers around the world to show their skills, then challenged the public to do the same.
We took Robinsons on the ‘vomit comet’ and pulled this off.
Launching new pizzas, stuffed crusts and dessert offerings mixed for a brand which doesn’t take its self too seriously - was entertaining.
So over the years, across TV, radio and social, I raced dodgems around the streets of London, got children to starve birds (CG ones thankfully - i'm a member of the RSPB), ate a lot of pizza and created some memorable campaigns along the way.
After deciding that Zooper Dooper needed a dose of fun re-injected into its branding, we encouraged people to swap boring for fun across the summer by...
Creating a 'champion' vaporwave inspired a music video with a world famous cricketer and a penguin firing lasers out of its eyes (as you do). Releasing the world's first kaleidoscope snapchat lens for the first day of summer. Designing some awesome faceswaps (reddit contributors thought so!) And a shit-ton of other wonderfully zany things that only Zooper Dooper could do.
The full music video in all its glory!
What makes a winner? It’s more than just will and skill. There’s something else in an athlete’s mind and body - some sort of chemical alchemy which leads to gold. At least it did for these legends of the lanes.
Athlete specific print
